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Cool Drinks
The Dalgona coffee is one of the latest additions to the long list of drinks being sought after by many Indonesian consumers in the past
August 3, 2021
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The Dalgona coffee is one of the latest additions to the long list of drinks being sought after by many Indonesian consumers in the past
During the pandemic, plenty of new home businesses emerge, mainly due to the increased need for additional income due to the enacted social distancing policies
At the end of June 2021, the government has announced the start of COVID-19 vaccination programs for children aged between 12-17 years old[1]. For some,
Electric cars are coming, or rather have come already albeit in limited capacity – one such example would be Blue Bird’s introduction of its first
Online shopping discounts at the end of year has always been a recurring event in Indonesia, and knowing that, it might be interesting to find
After one of our previous articles, we’re revisiting Indonesian consumer’s opinions about snacks. This time, we’d like to check regarding their choice in specific types
Stay up to date with our latest findings
These days, the variety of hair care products has expanded significantly. Our recent survey in August 2025 discovers that more Indonesians are now paying attention
Financial anxiety is one of the strongest forces shaping consumer behavior in 2025. Rising living costs, global economic uncertainty, and household debt are pushing people
In today’s digital landscape, Artificial Intelligence (AI) is revolutionizing the way consumers discover and select products. From e-commerce platforms to streaming services, AI-driven recommendations are
In many urban centers, stress shopping has become a defining behavior of Gen Z consumers. With constant exposure to social media trends, economic pressure, and
Music has always been a powerful part of Indonesian culture, and live concerts have become one of the most anticipated entertainment events across the nation.
In today’s digital-first economy, attracting Gen Z consumers has become one of the biggest challenges for businesses. Born between 1997 and 2012, this generation has