Beauty product industry is one of the most resilient businesses that keeps growing in bad financial conditions like during Covid-19 pandemic [1] and recession (if
Indonesia has started to increase the tobacco excise tax since the beginning of 2022 with an increased excise rate up to 12% [1]. This policy
Happiness Level Back in 2017, Snapcart and I collaborated in a study to measure happiness across generation. The finding showed that the older generation (Gen
According to some studies, Covid-19 pandemic has changed Indonesian consumers’ behavior in Ramadan for the past few years. For example, during Ramadan before pandemic, 69%
Jakarta, 16 Maret 2023 – Menjelang Ramadan tahun ini dengan situasi yang berbeda, para pemain e-commerce semakin gencar berbenah untuk mempersiapkan program yang matang dengan keunggulan yang ditawarkan.
Some economists from various countries announced that the world will slip into recession in 2023 [1]. President of Indonesia, Joko Widodo even told the public
The number of vegetarians and vegans are rising. According to some studies, the approximate number of vegans are less than 1% of the world population.
Holiday is finally here. After being “forced” to stay at home during pandemic for about two years, the hype to welcome this year-end holiday is
Pilihan produk yang lengkap serta fitur-fitur pendukung kemudahan berbelanja online menjadi kunci utama daya tarik e-commerce saat ini. Inovasi fitur interaktif seperti Live Shopping
The Qatar World Cup 2022 is finally here. Lots of people from around the world are talking about this quadrennial event on social media. Following
The number of freight/logistics service companies in Indonesia are keep increasing. Based on data from the Central Statistics Agency or Badan Pusat Statistik (BPS) for
Live shopping trend has started getting popular since the occurrence of Covid-19 outbreak, as an alternative for people when they couldn’t go shop outside their
Online treatment for medical conditions has started getting popular since Covid-19 began to spread in all over the world. However, how about online counseling service
The home/electric appliance industry in Indonesia is currently growing. The revenue in this sector is expected to reach US$ 866 million by 2020, with annual
Coffee is the most popular beverages in the world for years that it has became a daily lifestyle for many people. From time to time,
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In today’s changing social landscape, more people are choosing alternative lifestyles that prioritize personal fulfillment, freedom, and financial independence. One of the most notable shifts
Storytelling continues to be a powerful branding tool in the Indonesian market. In the first part of this article, we found that indeed, brand storytelling
Despite the rise of global e-commerce and official brand stores in Indonesia, the international “jastip” (jasa titip or personal shopper service) remains a favorite method
In 2025, the Indonesian government has urged the public to migrate from SIM cards to e-SIM for the sake of personal data security and protection
Our recent study conducted in June 2025 found that only 40% of Indonesians still frequently visit shopping centers. Interestingly, by the end of July, media
In today’s competitive market, brands are increasingly turning to storytelling to connect with their audience on a deeper level. In Indonesia, certain brands that use