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Perspective

COVID-19 Impact on Indonesian Shopper Habits

Most businesses across different sectors have been hit hard as the COVID-19 pandemic wreaks havoc on economic activities in Indonesia. This brings most businesses to

skin care regularly
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Do You Use Face Wash Regularly?

Smooth skin is not just from good genes but also from good daily habits. According to T: The New York Times Style Magazine, there are

Social Media Influencers
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Social Media Influencer in the Philippines

Over the years, social media grew massively as a global marketing platform. A lot of studies has been conducted about online behavior and its effect

drinking water
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Purchase of Packaged Drinking Water

Packaged drinking water is safe for consumption and convenient to buy. Almost all respondents who answered the in-app survey buy it. ‘Mineral Composition’ and ‘Price’

Men's Skincare
Perspective

Men’s Skincare Consumption in Singapore

These days, skincare products are not only restricted to women but it is increasingly common to see men buying skincare products for their own use.

pets
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Are You A Pet Lover?

Pets play an important role in the lives of many. Pets can provide their owners with more than companionship. As mentioned by Harvard Health Publishing, pets can

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DIY trend

The Rise of the DIY Trend

In recent years, the DIY (Do-It-Yourself) trend has surged in popularity across the globe, including in Indonesia. Instead of buying mass-produced items, many consumers are

mom and baby

Happy Mom, Happy Baby

A growing trend has emerged among Indonesian mothers. In 2024, some studies reported that mom and baby care products were expected to experience rapid growth

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A Story to Tell: Part 2

Storytelling continues to be a powerful branding tool in the Indonesian market. In the first part of this article, we found that indeed, brand storytelling