
Plans for Year End Online Shopping
Online shopping discounts at the end of year has always been a recurring event in Indonesia, and knowing that, it might be interesting to find

Online shopping discounts at the end of year has always been a recurring event in Indonesia, and knowing that, it might be interesting to find

After one of our previous articles, we’re revisiting Indonesian consumer’s opinions about snacks. This time, we’d like to check regarding their choice in specific types

School’s back in, and not from the holidays – the government has announced that by July 2021, offline schools will start again[1]. Of course, the

Gadgets, which used to be clunky, expensive, and relatively hard to get, have now become an almost irreplaceable part of our lives. Smartphone users alone

During the pandemic, many exercise options are becoming unavailable, or at least very limited. New trends emerged, from the obvious increase in bicycle users[1] to

The trend regarding investing your money beyond savings in bank and/or non-bank has been quite prominent among Indonesian consumers in the past few years. Financial

Education is one of the main sectors that are severely impacted by the pandemic. Over 530.000 schools have closed, affecting around 68 million students[1], limiting

Ramadan, aside from a time for Indonesians to spiritually recharge, is also a time of gathering and togetherness. Hence, it is interesting to see how

After our previous article, we look at Ramadan spending. It is known that Ramadan is one of the festivities in Indonesia where people tend to

(Image credit: Wikimedia Commons) With Ramadan arriving, conversations about mudik (going back to one’s hometown, usually done during holidays) have started to come up. However,

With the world all around us going faster and faster, fast food is becoming more of a necessary option for Indonesians. Whether it’s due to

With the pandemic still around, offline gatherings are still practically off-limits. Hence, seminars, which used to be an event where people can share knowledge as

The culture of snacking is hard to separate from Indonesians with its abundant choice of street food and home-industry-produced snacks. And this is even more

Whitepaper: The Indonesian FMCG Landscape in 2020 and Beyond The year 2020 was quite a roller coaster: consumer behavior and buying habits changed, priorities are

The use of health tech apps have slowly picked up, especially during the pandemic where commuting is discouraged. With offerings such as online health resources,
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In an era where e-commerce overwhelmingly dominates everyday shopping, a crucial question arises for marketers and brand strategists: does consumer enthusiasm for visiting physical, offline

In Indonesia’s FMCG sector, dishwashing liquid is a high-velocity household staple driven by daily consumption, intense price competition, and strong brand habits. To understand consumers’

As digital media consumption continues to evolve, podcasting has emerged as a high-impact channel for brand storytelling and consumer engagement. To understand how modern audiences

The awareness surrounding reproductive health and personal care among Indonesian women continues to show steady growth. The feminine hygiene wash category, in particular, requires highly

Podcasts continue to establish their presence in Indonesia’s digital media landscape, offering consumers the flexibility to access content anytime and anywhere. An online survey with

Grocery shopping remains an essential part of everyday life, and Indonesian consumers continue to utilize both online and offline channels to fulfill their household needs.