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Indonesia’s Coffee Consumption Trends in 2023

As one of the most popular beverages in many countries, including in Indonesia, new innovations are always discovered for coffee, which create new coffee consumption

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Gender Myths and Facts in Indonesia

There are many myths and certain stereotypes in our society, especially when it comes to gender diversity. However, according to some studies, not all myths/stereotypes

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Happiness Among Indonesians

Happiness Level Back in 2017, Snapcart and I collaborated in a study to measure happiness across generation. The finding showed that the older generation (Gen

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It’s Holiday Time!

Holiday is finally here. After being “forced” to stay at home during pandemic for about two years, the hype to welcome this year-end holiday is

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New In Perspective
cash or cashless payment system

Cash or Cashless?

Cashless payments have become popular in this digital era, especially since the Covid-19 pandemic. But in the past few years, some of our studies have

life priorities

Life Priorities: Part 2

As Indonesia navigates through economic uncertainty, consumers are increasingly becoming more strategic and mindful about how they spend their money. Interestingly, in the first part

life priorities

Life Priorities

In 2025, numerous news reports in Indonesia have informed the public that the country is facing a tough economic climate, supported by expert statements and