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Cashless, But Not Clueless
After around a year or so of the COVID-19 pandemic, plenty of research around the world shows one definite change: that the adoption of cashless
July 5, 2021
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After around a year or so of the COVID-19 pandemic, plenty of research around the world shows one definite change: that the adoption of cashless
Online shopping discounts at the end of year has always been a recurring event in Indonesia, and knowing that, it might be interesting to find
After one of our previous articles, we’re revisiting Indonesian consumer’s opinions about snacks. This time, we’d like to check regarding their choice in specific types
School’s back in, and not from the holidays – the government has announced that by July 2021, offline schools will start again[1]. Of course, the
Gadgets, which used to be clunky, expensive, and relatively hard to get, have now become an almost irreplaceable part of our lives. Smartphone users alone
During the pandemic, many exercise options are becoming unavailable, or at least very limited. New trends emerged, from the obvious increase in bicycle users[1] to
The trend regarding investing your money beyond savings in bank and/or non-bank has been quite prominent among Indonesian consumers in the past few years. Financial
Education is one of the main sectors that are severely impacted by the pandemic. Over 530.000 schools have closed, affecting around 68 million students[1], limiting
Ramadan, aside from a time for Indonesians to spiritually recharge, is also a time of gathering and togetherness. Hence, it is interesting to see how
After our previous article, we look at Ramadan spending. It is known that Ramadan is one of the festivities in Indonesia where people tend to
(Image credit: Wikimedia Commons) With Ramadan arriving, conversations about mudik (going back to one’s hometown, usually done during holidays) have started to come up. However,
With the world all around us going faster and faster, fast food is becoming more of a necessary option for Indonesians. Whether it’s due to
With the pandemic still around, offline gatherings are still practically off-limits. Hence, seminars, which used to be an event where people can share knowledge as
The culture of snacking is hard to separate from Indonesians with its abundant choice of street food and home-industry-produced snacks. And this is even more
Whitepaper: The Indonesian FMCG Landscape in 2020 and Beyond The year 2020 was quite a roller coaster: consumer behavior and buying habits changed, priorities are
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The #KaburAjaDulu trend has recently emerged in Indonesia, representing the growing sentiment among Indonesians to leave the country in search of better opportunities abroad. Whether
In today’s digital landscape, businesses must leverage effective marketing strategies to increase online profits. With rising competition, companies need to optimize their online presence and
Gaming has become an integral part of daily life for many Indonesians, spanning various age groups and demographics. According to Newzoo, Indonesia’s gaming market reached USD
In the first part of our article, we discovered that the number of people who love coffee and tea is almost balanced; 45% of Indonesians
Recently, many reports have shown that the purchasing power of Indonesian society is experiencing a decline. This is evident from the decrease in domestic consumption
Coffee and tea are among the most popular beverages in Indonesia. The Indonesia coffee market generated a revenue of USD 16,839.4 million in 2023 and