77% of Indonesians are spending more time online, is your ad placed where your target audience actually are? ‘Online’ is a huge place. Ranging from
Short answer? More positive than you think. “Free-to-use” sites such as Facebook, Twitter, and YouTube profit from their platforms’ ability to influence users with advertisements
It is easy to see how CPG giants have been winning heavily in this day of lockdowns and quarantines. This is due to consumers shifting
As more cities are facing lockdown, nonessential businesses are being ordered to close and customers are generally avoiding public places. Limiting shopping for all but
Most businesses across different sectors have been hit hard as the COVID-19 pandemic wreaks havoc on economic activities in Indonesia. This brings most businesses to
Indonesia records a new total of 4,557 number of confirmed Covid-19 cases with the death toll at 399 and recoveries at 380 on April 13,
Christmas season is competitive. Multiple brands from different categories are all banking on the same sentiment of giving, sharing, and togetherness. In this regard, Snapcart
The internet has certainly revolutionized the way we interact and communicate. We use the internet in almost everything we do – from staying in touch
These days, skincare products are not only restricted to women but it is increasingly common to see men buying skincare products for their own use.
Soccer is one of the world’s favorite sports, appealing to a wide range of age groups. It’s a great channel for marketing your brand. As
All over the world, millennials are coming into their own and Indonesia is no exception. Millennials are a huge segment of the country’s population, comprising
In an era when more and more people find it hard to maintain life-work balance, it seems to be critically important to understand their approach
Who are the shoppers, what are they buying, where they buy? Snapcart’s research on e-commerce shopping behavior in Indonesia shows that Shopee is the most
Despite being defined as APAC’s digital laggard with low internet penetration on its 264 million population, Indonesia has the highest possibility to grow even bigger
Tagged as the sexiest job of the century according to Harvard Business Review, Data Scientists, help companies make data-driven decisions to create value and impact
Pricing a product properly can result in a big difference between success and failure for a company. However, determining the correct price is not an
Advertisement is a complex form of communication and serves many functions – increasing awareness, influencing the audience, public imaging, and
Indonesia is the third largest cocoa producer nation in the world, and an average Indonesian consume 0.4 kg chocolate per year.
Drinking tea is a habitual ritual for Indonesians, planted from long time ago. It’s a common beverage choice among all ages, gender or socio-economic status.
Beauty has been a human obsession since the dawn of civilization. Making oneself to appear beautiful has never ceased to exist even during the hardest
Minimarkets in Indonesia have been hailed as the “killer” of supermarkets since 2012. Its rapid growth has been largely driven by
Drinking water is one of the most vital resources on earth, and the idea of commercializing such commodity in the shape of bottled water was
According to the studies released by YouGov in April last year, Indonesia is one of the top two countries within the Asia Pacific region with
Face-to-face interview has been the main method used by almost all agencies in Indonesia to collect data. However,
A quote by Margaret Atwood says, “touch comes before sight, before speech. It is the first language and the last, and it always tells the
The grocery retail industry in Indonesia has experienced fast growth with the sector growing by 61% over the last five years and expected to be
Stay up to date with our latest findings
In many urban centers, stress shopping has become a defining behavior of Gen Z consumers. With constant exposure to social media trends, economic pressure, and
Music has always been a powerful part of Indonesian culture, and live concerts have become one of the most anticipated entertainment events across the nation.
In today’s digital-first economy, attracting Gen Z consumers has become one of the biggest challenges for businesses. Born between 1997 and 2012, this generation has
In the first part of this article, our study found that in this digital era, social media and product quality play a more significant role
In 2025, Indonesian businesses are adapting to stricter rules on music royalties. Whether it is a café playing relaxing background tracks, a retail store creating
In recent years, the DIY (Do-It-Yourself) trend has surged in popularity across the globe, including in Indonesia. Instead of buying mass-produced items, many consumers are