Tagged as the sexiest job of the century according to Harvard Business Review, Data Scientists, help companies make data-driven decisions to create value and impact
Pricing a product properly can result in a big difference between success and failure for a company. However, determining the correct price is not an
Advertisement is a complex form of communication and serves many functions – increasing awareness, influencing the audience, public imaging, and
Indonesia is the third largest cocoa producer nation in the world, and an average Indonesian consume 0.4 kg chocolate per year.
Drinking tea is a habitual ritual for Indonesians, planted from long time ago. It’s a common beverage choice among all ages, gender or socio-economic status.
Beauty has been a human obsession since the dawn of civilization. Making oneself to appear beautiful has never ceased to exist even during the hardest
Minimarkets in Indonesia have been hailed as the “killer” of supermarkets since 2012. Its rapid growth has been largely driven by
Drinking water is one of the most vital resources on earth, and the idea of commercializing such commodity in the shape of bottled water was
According to the studies released by YouGov in April last year, Indonesia is one of the top two countries within the Asia Pacific region with
Face-to-face interview has been the main method used by almost all agencies in Indonesia to collect data. However,
A quote by Margaret Atwood says, “touch comes before sight, before speech. It is the first language and the last, and it always tells the
The grocery retail industry in Indonesia has experienced fast growth with the sector growing by 61% over the last five years and expected to be
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Shopping centers in Indonesia, once the heart of modern urban life, are now witnessing a steady decline in foot traffic. Plenty of news reports revealed
In an age where consumers are increasingly skeptical of traditional advertising, authenticity and urgency have become two of the most powerful tools in a marketer’s
As the global financial landscape continues to shift towards ethical and inclusive financial models, Sharia-compliant insurance, known as takaful, is experiencing accelerated growth. This growth
In 2025, gold continues to hold a significant place in the investment strategies of Indonesians. Our survey discovered that in Indonesia, most people believe that
The Indonesian government has signaled plans to limit free shipping promotions offered by e-commerce platforms. This regulatory move is designed to ensure fair competition, especially
As more Indonesians have witnessed a positive trend in physical activity, the country’s fitness and wellness industry is experiencing rapid growth — with the fitness