
Monitoring COVID-19
The new normal – what does it entail? For some, it means that mandatory testing for COVID-19 has become an unavoidable part of life. And

The new normal – what does it entail? For some, it means that mandatory testing for COVID-19 has become an unavoidable part of life. And

In the years before the pandemic in Indonesia, new tourism spots were popping up everywhere, capitalizing on activities as simple as photo spots – a

Staycations: a term now even more frequently used, due to travel limitations during the pandemic. Due to difficulties to travel between cities, as well as

The increase of smartphone penetration in Indonesia means an increase in smartphone ownership as well. With the various options available in the market, coupled with

Phone balance usage in Indonesia is high due to a number of reasons. In Indonesia, 95% of internet users access them through their phones[1]. This

When staying at home, what are our options for entertainment? One that came to mind would be reading books. During the pandemic, where a lot

Free delivery promotions are one of the most common promotions being offered by e-commerce retailers in Indonesia. Knowing that, is it really that significant at

What do you do when you get sick? The answer can differ quite greatly between people, it seems. Especially during this pandemic, there are a

With coffee still being the most popular drink amongst Indonesian recently, it still might not be too clear on how exactly Indonesians prefer their coffee

During the pandemic, a lot of activities are switched to being remote – remote working, remote schools, and so on. Consequently, simple communications to those

The Dalgona coffee is one of the latest additions to the long list of drinks being sought after by many Indonesian consumers in the past

During the pandemic, plenty of new home businesses emerge, mainly due to the increased need for additional income due to the enacted social distancing policies

At the end of June 2021, the government has announced the start of COVID-19 vaccination programs for children aged between 12-17 years old[1]. For some,

Electric cars are coming, or rather have come already albeit in limited capacity – one such example would be Blue Bird’s introduction of its first

After around a year or so of the COVID-19 pandemic, plenty of research around the world shows one definite change: that the adoption of cashless
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In an era where e-commerce overwhelmingly dominates everyday shopping, a crucial question arises for marketers and brand strategists: does consumer enthusiasm for visiting physical, offline

In Indonesia’s FMCG sector, dishwashing liquid is a high-velocity household staple driven by daily consumption, intense price competition, and strong brand habits. To understand consumers’

As digital media consumption continues to evolve, podcasting has emerged as a high-impact channel for brand storytelling and consumer engagement. To understand how modern audiences

The awareness surrounding reproductive health and personal care among Indonesian women continues to show steady growth. The feminine hygiene wash category, in particular, requires highly

Podcasts continue to establish their presence in Indonesia’s digital media landscape, offering consumers the flexibility to access content anytime and anywhere. An online survey with

Grocery shopping remains an essential part of everyday life, and Indonesian consumers continue to utilize both online and offline channels to fulfill their household needs.