In the rapidly evolving digital economy, QRIS Tap (Quick Response Code Indonesian Standard with tap functionality) is emerging as a game-changer in the financial ecosystem.
In today’s digital-first world, capturing the attention of Generation Z consumers requires brands to go beyond traditional marketing tactics. Gen Z, born between 1997 and
As artificial intelligence (AI) continues to evolve, its role in marketing is becoming more significant than ever. In 2025, businesses are leveraging AI-driven strategies to
In today’s rapidly evolving market landscape, businesses must adopt innovative strategies to connect with diverse consumer segments. One such approach is intergenerational marketing, which focuses
As we move through 2025, digital consumer trends continue to evolve at an unprecedented pace, shaping how businesses interact with their audiences. With rapid advancements
In 2025, media consumption is more personalized and dynamic than ever, driven by powerful algorithms that dictate what content reaches which audiences. With artificial intelligence
Indonesia experienced its first deflation in over two decades in February 2025, with the Consumer Price Index (CPI) declining by 0.09% year-on-year. This economic shift,
In today’s highly competitive market, becoming the first brand that consumers think of requires a strategic and consistent approach. Whether you are a startup or
Indonesia’s fast-moving consumer goods (FMCG) sector remains resilient despite economic pressures. Factors such as inflation, shifts in consumer behavior, and global economic uncertainties pose challenges,
The integration of Artificial Intelligence (AI) is profoundly reshaping the electronics market, influencing both current dynamics and future trajectories. This transformation is evident across various
The #KaburAjaDulu trend has recently emerged in Indonesia, representing the growing sentiment among Indonesians to leave the country in search of better opportunities abroad. Whether
In today’s digital landscape, businesses must leverage effective marketing strategies to increase online profits. With rising competition, companies need to optimize their online presence and
Recently, many reports have shown that the purchasing power of Indonesian society is experiencing a decline. This is evident from the decrease in domestic consumption
Indonesia’s medical equipment and devices industry is experiencing rapid growth, driven by increasing domestic demand, government support, and advancements in local manufacturing capabilities. And as
Indonesia’s tobacco industry is experiencing a significant shift following the government’s decision to maintain excise tax rates in 2025 while increasing the minimum retail price
In an increasingly digital world, the telecommunications (telco) industry plays a pivotal role in shaping economies, businesses, and societies. Indonesia, with its vast population and
In recent years, sustainability has become a critical global priority, with climate change posing significant risks to economies, businesses, and societies. The financial sector, particularly
Coffee, often referred to as “liquid gold,” has long been a cornerstone of global trade and a cultural staple in many countries. However, the period
Indonesia has solidified its position as one of the most attractive destinations for global investors in 2025. With its burgeoning economy, rich natural resources, strategic
The entrepreneurial spirit is thriving among young people, and the business landscape in 2025 offers unique opportunities that are innovative, contemporary, and tailored to their
In recent years, there has been a noticeable trend of Indonesian merchants and consumers shopping for bulk clothing in Thailand. This trend is reshaping the
The global phenomenon of Korean dramas (K-dramas) is reshaping the entertainment industry, and its influence doesn’t stop there. As millions of viewers worldwide binge-watch compelling
As Indonesia gears up for a significant tax adjustment, with the Value Added Tax (VAT) set to rise to 12% in 2025, many Indonesian consumers
Many Indonesians, especially on social media, are starting to apply frugal living habits in order to prepare for the increase of Indonesia’s Value Added Tax
In recent years, the financial landscape in Indonesia has experienced a significant transformation. For instance, the rising of digital financial services, including PayLater options and
Traditional markets have long been the heart of local commerce, offering fresh produce, affordable goods, and a sense of community. However, the dynamics of these
Artificial Intelligence (AI) technology has become a transformative force in global economies. And as Southeast Asia’s largest economy, Indonesia is absolutely included in this phenomenon.
The Covid-19 pandemic has changed the financial landscape in various countries, including in Indonesia. We can see its significant transformation in the rising use of
In today’s fast-paced digital world, the mass media industry faces a significant transformation. Social media platforms like TikTok have now started to catch many people’s
The planned increase in Indonesia’s Value-Added Tax (VAT) from 11% to 12% in January 2025 marks a critical shift in the country’s fiscal policy. This
In today’s competitive market, businesses must meet customers where they are, delivering seamless and personalized experiences across multiple platforms. This is where the omnichannel approach
In recent years, “shoppertainment” has emerged as a powerful strategy for brands, blending shopping and entertainment to captivate audiences. In Indonesia, this trend has revolutionized
The recent decision by the Indonesian government to prohibit the sale of Apple’s upcoming iPhone 16 series has sparked discussions across the country. This regulatory
The frozen food industry in Indonesia has shown remarkable resilience, even as consumer purchasing power fluctuates. Especially with shifting lifestyle patterns, urbanization, and an increasing
In recent years, PayLater services have become increasingly popular in Indonesia. As digital transactions become the norm in Southeast Asia, PayLater has emerged as a
In recent years, Indonesia has witnessed a significant boom in interest in live concerts and music events, making it one of the most vibrant markets
Halloween, once primarily celebrated in Western countries, has seen an explosive rise in popularity in Indonesia. Indonesians are increasingly embracing Halloween as an opportunity for
As Indonesia navigates economic deflation, millennials and Generation Z are increasingly engaging in a behavior known as “doom spending”. Doom spending refers to consumers’ tendency
In recent years, Generation Z in Indonesia has embraced the healing trend, prioritizing mental and emotional well-being, which has shaped young Indonesians’ lives and spending
The fashion industry is one of the largest polluters globally, significantly contributing to environmental degradation through waste generation and carbon emissions. As awareness of these
Indonesia plans to implement a sugar-sweetened beverage (SSB) tax. Just like tobacco products, this tax is also related to people in Indonesia’s health condition. With
As many local factories in Indonesia shut down, the local fashion industry faces growing challenges. As of September 9, the total workforce in the textile
K-pop has emerged as one of the most significant cultural phenomena in Indonesia. Indonesia’s perceptions of Korean culture and K-pop music also changed. It is
According to some studies, dogs have earned the title of the most popular pets worldwide. In Indonesia, this trend is no different, with a fascinating
In Indonesia, cats are one of the most beloved pets, capturing the hearts of many households across the country. According to our recent survey, a
Gadgets are used to being in a group of luxurious products. But as time goes by, many types of gadgets like smartphones for example, are
Some economists from various countries announced that the world will slip into recession in 2023 [1]. President of Indonesia, Joko Widodo even told the public
The pandemic brings a lot of change into our lives and one of them being how we shop for groceries. With the increase of online
Click here to download the infographics in Bahasa Indonesia With the pandemic dominating 2020 and the end of the year closing in, travel has been
Despite the relative shift to home-cooking in Indonesia during the pandemic, there are still cases where we can see people dining out: whether it is
With the end of the year in sight, there’s one thing that online consumers look forward to, and that’s the upcoming mega online sales. In
Not going out of the house much is not an excuse to stop taking care of oneself. In fact, it is more important to do
On the 14th of September, Jakarta announced its second round of Large-scale Social Restriction (PSBB II) measures following the national daily infection rate hitting an
In our previous article, we’ve mentioned that from our August survey, 66% of consumers have stated that they have tried new brands and/or switched brands.
Although a total of 83% of Indonesians are interested in getting the COVID-19 vaccine once available, only 34% of them strongly agree about the statement
The pandemic has changed so many aspects of businesses that not only do business owners need to change their strategies in selling their products and
E-commerce transactions in Indonesia has been growing tremendously since 2015 with GMV (Gross Merchandise Value) of US$ 1.7 billion at a CAGR of 88% reaching
Lockdowns, social distancing and work-from-home arrangements have greatly disrupted the status-quo of essentially everything. Indonesia’s own form of strict social distancing (PSBB) was implemented earlier
Nobody could have predicted the occurrence of COVID19 pandemic and its economic implications to countries across the globe. One of the many things most people
With all the new and modern ways of payment like e-wallets, QR, and cryptocurrency, it wouldn’t be fair if we don’t revisit one of the
For a healthy body, a balanced and nutritious diet is needed. Especially during this pandemic, to further maintain our immune system, we are even more
With the increasing number of Covid-19 cases in Indonesia, it only makes sense that regulations related to preventive actions such as wearing face masks in
Most people would agree that our health is number one priority, with or without a pandemic. But sometimes we are too busy to make sure
In line with President Jokowi’s policy to carefully reopen the economy, a series of gradual directives on relaxing large-scale social restrictions (PSBB) has been implemented
One of the most impacted sectors of the social restrictions imposed during the pandemic is the hospitality industry. Almost all businesses in lodging, food and
How much is the pandemic tipping the scales in favor of online platforms for groceries? Is this online channel’s boom here to stay? Or will
The COVID-19 pandemic has brought the world sudden and drastic changes, not just in the health and economic sectors but even down to the daily
On April 3, 2020, the Indonesian government released regulations to implement large-scale social restrictions (PSBB) in order to slow down the spread of COVID-19 in
77% of Indonesians are spending more time online, is your ad placed where your target audience actually are? ‘Online’ is a huge place. Ranging from
Short answer? More positive than you think. “Free-to-use” sites such as Facebook, Twitter, and YouTube profit from their platforms’ ability to influence users with advertisements
It is easy to see how CPG giants have been winning heavily in this day of lockdowns and quarantines. This is due to consumers shifting
As more cities are facing lockdown, nonessential businesses are being ordered to close and customers are generally avoiding public places. Limiting shopping for all but
Most businesses across different sectors have been hit hard as the COVID-19 pandemic wreaks havoc on economic activities in Indonesia. This brings most businesses to
Indonesia records a new total of 4,557 number of confirmed Covid-19 cases with the death toll at 399 and recoveries at 380 on April 13,
Christmas season is competitive. Multiple brands from different categories are all banking on the same sentiment of giving, sharing, and togetherness. In this regard, Snapcart
The internet has certainly revolutionized the way we interact and communicate. We use the internet in almost everything we do – from staying in touch
These days, skincare products are not only restricted to women but it is increasingly common to see men buying skincare products for their own use.
Soccer is one of the world’s favorite sports, appealing to a wide range of age groups. It’s a great channel for marketing your brand. As
All over the world, millennials are coming into their own and Indonesia is no exception. Millennials are a huge segment of the country’s population, comprising
In an era when more and more people find it hard to maintain life-work balance, it seems to be critically important to understand their approach
Who are the shoppers, what are they buying, where they buy? Snapcart’s research on e-commerce shopping behavior in Indonesia shows that Shopee is the most
Despite being defined as APAC’s digital laggard with low internet penetration on its 264 million population, Indonesia has the highest possibility to grow even bigger
Tagged as the sexiest job of the century according to Harvard Business Review, Data Scientists, help companies make data-driven decisions to create value and impact
Pricing a product properly can result in a big difference between success and failure for a company. However, determining the correct price is not an
Advertisement is a complex form of communication and serves many functions – increasing awareness, influencing the audience, public imaging, and
Indonesia is the third largest cocoa producer nation in the world, and an average Indonesian consume 0.4 kg chocolate per year.
Drinking tea is a habitual ritual for Indonesians, planted from long time ago. It’s a common beverage choice among all ages, gender or socio-economic status.
Beauty has been a human obsession since the dawn of civilization. Making oneself to appear beautiful has never ceased to exist even during the hardest
Minimarkets in Indonesia have been hailed as the “killer” of supermarkets since 2012. Its rapid growth has been largely driven by
Drinking water is one of the most vital resources on earth, and the idea of commercializing such commodity in the shape of bottled water was
According to the studies released by YouGov in April last year, Indonesia is one of the top two countries within the Asia Pacific region with
Face-to-face interview has been the main method used by almost all agencies in Indonesia to collect data. However,
A quote by Margaret Atwood says, “touch comes before sight, before speech. It is the first language and the last, and it always tells the
The grocery retail industry in Indonesia has experienced fast growth with the sector growing by 61% over the last five years and expected to be
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Ramadan is a time of spiritual reflection and devotion, but it also significantly impacts lifestyle habits, especially in terms of diet, exercise, and sleep. Our
Eid al Fitr is one of the most significant celebrations in Indonesia. In our recent survey, we discovered that in 2025, 86% of Indonesians are
In the rapidly evolving digital economy, QRIS Tap (Quick Response Code Indonesian Standard with tap functionality) is emerging as a game-changer in the financial ecosystem.
In today’s digital-first world, capturing the attention of Generation Z consumers requires brands to go beyond traditional marketing tactics. Gen Z, born between 1997 and
Indonesia’s public and private transportation options come with their own sets of advantages and challenges. With a sample of 5.000 respondents, our recent survey discovered
As artificial intelligence (AI) continues to evolve, its role in marketing is becoming more significant than ever. In 2025, businesses are leveraging AI-driven strategies to