In a world where customer expectations, technology, and competition evolve rapidly, businesses cannot afford to stay stagnant. A strong brand today might feel outdated tomorrow
Indonesia, a nation known for its vibrant democracy, is currently experiencing a period of heightened social and political unrest. Recent large-scale protests, sparked by public
Financial anxiety is one of the strongest forces shaping consumer behavior in 2025. Rising living costs, global economic uncertainty, and household debt are pushing people
In today’s digital landscape, Artificial Intelligence (AI) is revolutionizing the way consumers discover and select products. From e-commerce platforms to streaming services, AI-driven recommendations are
In many urban centers, stress shopping has become a defining behavior of Gen Z consumers. With constant exposure to social media trends, economic pressure, and
In today’s digital-first economy, attracting Gen Z consumers has become one of the biggest challenges for businesses. Born between 1997 and 2012, this generation has
In 2025, Indonesian businesses are adapting to stricter rules on music royalties. Whether it is a café playing relaxing background tracks, a retail store creating
In recent years, the DIY (Do-It-Yourself) trend has surged in popularity across the globe, including in Indonesia. Instead of buying mass-produced items, many consumers are
In today’s changing social landscape, more people are choosing alternative lifestyles that prioritize personal fulfillment, freedom, and financial independence. One of the most notable shifts
Despite the rise of global e-commerce and official brand stores in Indonesia, the international “jastip” (jasa titip or personal shopper service) remains a favorite method
Our recent study conducted in June 2025 found that only 40% of Indonesians still frequently visit shopping centers. Interestingly, by the end of July, media
On July 15, 2025, the U.S. government, under President Donald Trump, officially confirmed a 19% tariff on Indonesian imports, down from an initially proposed 32%.
Going viral is every marketer’s dream—millions of views, shares pouring in, overnight fame. It is exciting. It is validating. It is powerful. But here is
The discussion around a potential 32% import tariff imposed by the United States on Indonesian products in 2025 is creating ripples across various sectors. While
Facing the reality of a business on the verge of bankruptcy is one of the most challenging situations any entrepreneur can experience. However, many businesses—both
As sustainability becomes more than just a buzzword, Indonesia is stepping up its transition toward a greener future—especially in transportation. With government-backed initiatives to promote
In an era marked by economic volatility, interest rate hikes, inflation, and global uncertainty, many investors hesitate to expand their real estate portfolios. Yet history
In 2025, Indonesia’s hotel industry is facing mounting pressure from economic shifts, tighter government policies, and rising operational costs. While large-scale layoffs have not yet
In an age where consumers are increasingly skeptical of traditional advertising, authenticity and urgency have become two of the most powerful tools in a marketer’s
As the global financial landscape continues to shift towards ethical and inclusive financial models, Sharia-compliant insurance, known as takaful, is experiencing accelerated growth. This growth
The Indonesian government has signaled plans to limit free shipping promotions offered by e-commerce platforms. This regulatory move is designed to ensure fair competition, especially
In January 2025, the US imposed new tariffs on Chinese goods as part of its push to secure domestic supply chains, reduce dependence on China
In 2025, consumers are increasingly expressing their values and concerns through their purchasing decisions, a phenomenon often referred to as “silent protest.” Rather than engaging
In today’s fast-paced business environment, the ability to adapt to change is crucial for brand survival. However, as consumer preferences shift, markets evolve, and new
The world of e-commerce is evolving rapidly, and consumer expectations are higher than ever. Shoppers now demand convenience, personalization, and immersive experiences from online retailers.
In today’s fast-paced digital marketplace, consumers are constantly bombarded with choices. Amidst the noise, flash sales and limited-time offers stand out as powerful marketing strategies
In today’s fast-paced digital world, convenience reigns supreme. As technology continues to evolve, voice search is reshaping the way consumers shop online and offline. With
In 2025, parents continue to play a pivotal role in the global consumer economy, not only controlling a significant portion of household spending but also
Indonesia’s middle class has long been the backbone of its economy—driving consumption, stimulating growth, and anchoring political stability. As of 2025, however, this critical demographic
In today’s competitive marketplace, businesses need more than just great products or services—they need memorable experiences that connect with their audience. That’s where event marketing
2025 has witnessed an intriguing trend in Indonesia: people from all walks of life are flocking to buy gold. From local jewelry shops, gold boutiques,
The landscape of work has experienced a dramatic transformation over the last few years, with remote work emerging as a defining trend. What was initially
The ripple effects of U.S. tariff policies extend far beyond America’s borders. For a dynamic economy like Indonesia—Southeast Asia’s largest—the shifting trade environment created by
With the rapid deployment of 5G technology in Indonesia, both consumers and businesses are poised to experience significant transformations. The ultra-fast speeds, low latency, and
The rise of subscription-based services has dramatically shifted consumer spending habits across the globe, and Indonesia is no exception. From entertainment and e-commerce to food
Urbanization in Indonesia is rapidly transforming the country’s economic landscape and consumer behavior. And as more people migrate to cities, urban lifestyles, digitalization, and increased
In the rapidly evolving digital economy, QRIS Tap (Quick Response Code Indonesian Standard with tap functionality) is emerging as a game-changer in the financial ecosystem.
In today’s digital-first world, capturing the attention of Generation Z consumers requires brands to go beyond traditional marketing tactics. Gen Z, born between 1997 and
As artificial intelligence (AI) continues to evolve, its role in marketing is becoming more significant than ever. In 2025, businesses are leveraging AI-driven strategies to
In today’s rapidly evolving market landscape, businesses must adopt innovative strategies to connect with diverse consumer segments. One such approach is intergenerational marketing, which focuses
As we move through 2025, digital consumer trends continue to evolve at an unprecedented pace, shaping how businesses interact with their audiences. With rapid advancements
In 2025, media consumption is more personalized and dynamic than ever, driven by powerful algorithms that dictate what content reaches which audiences. With artificial intelligence
Indonesia experienced its first deflation in over two decades in February 2025, with the Consumer Price Index (CPI) declining by 0.09% year-on-year. This economic shift,
In today’s highly competitive market, becoming the first brand that consumers think of requires a strategic and consistent approach. Whether you are a startup or
Indonesia’s fast-moving consumer goods (FMCG) sector remains resilient despite economic pressures. Factors such as inflation, shifts in consumer behavior, and global economic uncertainties pose challenges,
The integration of Artificial Intelligence (AI) is profoundly reshaping the electronics market, influencing both current dynamics and future trajectories. This transformation is evident across various
The #KaburAjaDulu trend has recently emerged in Indonesia, representing the growing sentiment among Indonesians to leave the country in search of better opportunities abroad. Whether
In today’s digital landscape, businesses must leverage effective marketing strategies to increase online profits. With rising competition, companies need to optimize their online presence and
Recently, many reports have shown that the purchasing power of Indonesian society is experiencing a decline. This is evident from the decrease in domestic consumption
Indonesia’s medical equipment and devices industry is experiencing rapid growth, driven by increasing domestic demand, government support, and advancements in local manufacturing capabilities. And as
Indonesia’s tobacco industry is experiencing a significant shift following the government’s decision to maintain excise tax rates in 2025 while increasing the minimum retail price
In an increasingly digital world, the telecommunications (telco) industry plays a pivotal role in shaping economies, businesses, and societies. Indonesia, with its vast population and
In recent years, sustainability has become a critical global priority, with climate change posing significant risks to economies, businesses, and societies. The financial sector, particularly
Coffee, often referred to as “liquid gold,” has long been a cornerstone of global trade and a cultural staple in many countries. However, the period
Indonesia has solidified its position as one of the most attractive destinations for global investors in 2025. With its burgeoning economy, rich natural resources, strategic
The entrepreneurial spirit is thriving among young people, and the business landscape in 2025 offers unique opportunities that are innovative, contemporary, and tailored to their
In recent years, there has been a noticeable trend of Indonesian merchants and consumers shopping for bulk clothing in Thailand. This trend is reshaping the
The global phenomenon of Korean dramas (K-dramas) is reshaping the entertainment industry, and its influence doesn’t stop there. As millions of viewers worldwide binge-watch compelling
As Indonesia gears up for a significant tax adjustment, with the Value Added Tax (VAT) set to rise to 12% in 2025, many Indonesian consumers
Many Indonesians, especially on social media, are starting to apply frugal living habits in order to prepare for the increase of Indonesia’s Value Added Tax
In recent years, the financial landscape in Indonesia has experienced a significant transformation. For instance, the rising of digital financial services, including PayLater options and
Traditional markets have long been the heart of local commerce, offering fresh produce, affordable goods, and a sense of community. However, the dynamics of these
Artificial Intelligence (AI) technology has become a transformative force in global economies. And as Southeast Asia’s largest economy, Indonesia is absolutely included in this phenomenon.
The Covid-19 pandemic has changed the financial landscape in various countries, including in Indonesia. We can see its significant transformation in the rising use of
In today’s fast-paced digital world, the mass media industry faces a significant transformation. Social media platforms like TikTok have now started to catch many people’s
The planned increase in Indonesia’s Value-Added Tax (VAT) from 11% to 12% in January 2025 marks a critical shift in the country’s fiscal policy. This
In today’s competitive market, businesses must meet customers where they are, delivering seamless and personalized experiences across multiple platforms. This is where the omnichannel approach
In recent years, “shoppertainment” has emerged as a powerful strategy for brands, blending shopping and entertainment to captivate audiences. In Indonesia, this trend has revolutionized
The recent decision by the Indonesian government to prohibit the sale of Apple’s upcoming iPhone 16 series has sparked discussions across the country. This regulatory
The frozen food industry in Indonesia has shown remarkable resilience, even as consumer purchasing power fluctuates. Especially with shifting lifestyle patterns, urbanization, and an increasing
In recent years, PayLater services have become increasingly popular in Indonesia. As digital transactions become the norm in Southeast Asia, PayLater has emerged as a
In recent years, Indonesia has witnessed a significant boom in interest in live concerts and music events, making it one of the most vibrant markets
Halloween, once primarily celebrated in Western countries, has seen an explosive rise in popularity in Indonesia. Indonesians are increasingly embracing Halloween as an opportunity for
As Indonesia navigates economic deflation, millennials and Generation Z are increasingly engaging in a behavior known as “doom spending”. Doom spending refers to consumers’ tendency
In recent years, Generation Z in Indonesia has embraced the healing trend, prioritizing mental and emotional well-being, which has shaped young Indonesians’ lives and spending
The fashion industry is one of the largest polluters globally, significantly contributing to environmental degradation through waste generation and carbon emissions. As awareness of these
Indonesia plans to implement a sugar-sweetened beverage (SSB) tax. Just like tobacco products, this tax is also related to people in Indonesia’s health condition. With
As many local factories in Indonesia shut down, the local fashion industry faces growing challenges. As of September 9, the total workforce in the textile
K-pop has emerged as one of the most significant cultural phenomena in Indonesia. Indonesia’s perceptions of Korean culture and K-pop music also changed. It is
According to some studies, dogs have earned the title of the most popular pets worldwide. In Indonesia, this trend is no different, with a fascinating
In Indonesia, cats are one of the most beloved pets, capturing the hearts of many households across the country. According to our recent survey, a
Gadgets are used to being in a group of luxurious products. But as time goes by, many types of gadgets like smartphones for example, are
Some economists from various countries announced that the world will slip into recession in 2023 [1]. President of Indonesia, Joko Widodo even told the public
The pandemic brings a lot of change into our lives and one of them being how we shop for groceries. With the increase of online
Click here to download the infographics in Bahasa Indonesia With the pandemic dominating 2020 and the end of the year closing in, travel has been
Despite the relative shift to home-cooking in Indonesia during the pandemic, there are still cases where we can see people dining out: whether it is
With the end of the year in sight, there’s one thing that online consumers look forward to, and that’s the upcoming mega online sales. In
Not going out of the house much is not an excuse to stop taking care of oneself. In fact, it is more important to do
On the 14th of September, Jakarta announced its second round of Large-scale Social Restriction (PSBB II) measures following the national daily infection rate hitting an
In our previous article, we’ve mentioned that from our August survey, 66% of consumers have stated that they have tried new brands and/or switched brands.
Although a total of 83% of Indonesians are interested in getting the COVID-19 vaccine once available, only 34% of them strongly agree about the statement
The pandemic has changed so many aspects of businesses that not only do business owners need to change their strategies in selling their products and
E-commerce transactions in Indonesia has been growing tremendously since 2015 with GMV (Gross Merchandise Value) of US$ 1.7 billion at a CAGR of 88% reaching
Lockdowns, social distancing and work-from-home arrangements have greatly disrupted the status-quo of essentially everything. Indonesia’s own form of strict social distancing (PSBB) was implemented earlier
Nobody could have predicted the occurrence of COVID19 pandemic and its economic implications to countries across the globe. One of the many things most people
With all the new and modern ways of payment like e-wallets, QR, and cryptocurrency, it wouldn’t be fair if we don’t revisit one of the
For a healthy body, a balanced and nutritious diet is needed. Especially during this pandemic, to further maintain our immune system, we are even more
With the increasing number of Covid-19 cases in Indonesia, it only makes sense that regulations related to preventive actions such as wearing face masks in
Most people would agree that our health is number one priority, with or without a pandemic. But sometimes we are too busy to make sure
In line with President Jokowi’s policy to carefully reopen the economy, a series of gradual directives on relaxing large-scale social restrictions (PSBB) has been implemented
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In today’s fast-paced lifestyle, many Indonesians find themselves deeply attached to certain products that bring them comfort, entertainment, or simply a sense of satisfaction. What’s
In the first part of this post, we discovered that only 10% of Indonesians rely solely on shampoo without using other hair care products [1].
In a world where customer expectations, technology, and competition evolve rapidly, businesses cannot afford to stay stagnant. A strong brand today might feel outdated tomorrow
Indonesia, a nation known for its vibrant democracy, is currently experiencing a period of heightened social and political unrest. Recent large-scale protests, sparked by public
These days, the variety of hair care products has expanded significantly. Our recent survey in August 2025 discovers that more Indonesians are now paying attention
Financial anxiety is one of the strongest forces shaping consumer behavior in 2025. Rising living costs, global economic uncertainty, and household debt are pushing people