Many reports said Indonesian tourism sector is recovering after the Covid-19 pandemic. And it is also been proven by the report from the World Economic
Jakarta, 14 November 2024 – Sebagai bagian integral dari ekosistem ekonomi digital, marketplace memiliki peran penting dalam mendorong pertumbuhan ekonomi Indonesia, terutama dalam memperkuat daya
Many study reports stated cats are the most popular kind of animal that are being adopted in Indonesia as a pet. When it comes to
According to some studies, dogs have earned the title of the most popular pets worldwide. In Indonesia, this trend is no different, with a fascinating
In Indonesia, cats are one of the most beloved pets, capturing the hearts of many households across the country. According to our recent survey, a
Among its counterparts in Southeast Asia, Indonesia has one of the biggest and fastest-growing Fast Moving Consumer Goods (FMCG) markets. Even with the global inflation
Air pollution has become one of the most critical issues in this modern era since it is responsible for millions of deaths globally each year
Gadgets are used to being in a group of luxurious products. But as time goes by, many types of gadgets like smartphones for example, are
As the time goes by, people’s habit, behavior, even mindset are changing, and technology development has a great influence in this case, especially after social
The rapid evolution of digital technology has significantly altered the way individuals interact with various aspects of their lives, including shopping, banking, education, and entertainment.
Started to be applied in Indonesia 11 years ago [1], twin date sale has become one of important events for many consumers, sellers, e-commerce
There are many myths and certain stereotypes in our society, especially when it comes to gender diversity. However, according to some studies, not all myths/stereotypes
Jakarta, 13 Juli 2023 – Beberapa tahun terakhir, lanskap pemasaran digital kian berevolusi mengikuti perilaku belanja masyarakat yang terus bergerak. Masifnya pertumbuhan teknologi dan internet
Beauty product industry is one of the most resilient businesses that keeps growing in bad financial conditions like during Covid-19 pandemic [1] and recession (if
Indonesia has started to increase the tobacco excise tax since the beginning of 2022 with an increased excise rate up to 12% [1]. This policy
Happiness Level Back in 2017, Snapcart and I collaborated in a study to measure happiness across generation. The finding showed that the older generation (Gen
According to some studies, Covid-19 pandemic has changed Indonesian consumers’ behavior in Ramadan for the past few years. For example, during Ramadan before pandemic, 69%
Jakarta, 16 Maret 2023 – Menjelang Ramadan tahun ini dengan situasi yang berbeda, para pemain e-commerce semakin gencar berbenah untuk mempersiapkan program yang matang dengan keunggulan yang ditawarkan.
Some economists from various countries announced that the world will slip into recession in 2023 [1]. President of Indonesia, Joko Widodo even told the public
The number of vegetarians and vegans are rising. According to some studies, the approximate number of vegans are less than 1% of the world population.
Holiday is finally here. After being “forced” to stay at home during pandemic for about two years, the hype to welcome this year-end holiday is
Pilihan produk yang lengkap serta fitur-fitur pendukung kemudahan berbelanja online menjadi kunci utama daya tarik e-commerce saat ini. Inovasi fitur interaktif seperti Live Shopping
The number of freight/logistics service companies in Indonesia are keep increasing. Based on data from the Central Statistics Agency or Badan Pusat Statistik (BPS) for
Live shopping trend has started getting popular since the occurrence of Covid-19 outbreak, as an alternative for people when they couldn’t go shop outside their
Online treatment for medical conditions has started getting popular since Covid-19 began to spread in all over the world. However, how about online counseling service
The home/electric appliance industry in Indonesia is currently growing. The revenue in this sector is expected to reach US$ 866 million by 2020, with annual
Coffee is the most popular beverages in the world for years that it has became a daily lifestyle for many people. From time to time,
At the beginning of May 2022, the Minister of Agriculture of Indonesia, Syahrul Yasin Limpo has officially announced that Foot and Mouth Disease (FMD) or
The term “remaja jompo” or ‘decrepit teenagers’ has become very popular in Indonesia. Started booming in 2021, this new phenomenon is still discussed by a
Instant grocery delivery services have been available in Indonesia for quite a while already. Since 2015, players have slowly tried to pave a way for
Since January 2022, booster vaccines have been available in Indonesia[1], which increased positive sentiment both in the market[2] and for the public in general. To
Ramadan is one of the unmissable festivities in Indonesia, both as a consumer and as a brand. And although the pandemic is still ongoing, sentiments
With the continuing growth of the number of gamers around the world[1], it’s only natural that events and fervor that involves it are also gaining
According to our previous study, at least 85% respondents played, or have routinely played games. From the simplest Wordle to more complicated, competitive fares such
Financial inclusion in Indonesia is steadily rising. According to an FII survey, bank account ownership amongst adults in 2018 has increased to 55.7%, significantly higher
Previously at Snapcart, a survey was launched to discover the influence of the K-wave on Indonesia. Back then, we looked at the enjoyment of Korean
K-Wave, or also known as Hallyu, has taken Indonesia by storm, particularly for the millennial generation, who leads the charge of public enthusiasm for the
Moving from the much beloved snacking and eating of Indonesian street food, to the soaring bubble tea craze in 2000s, the newest trend seems to
“My new year resolution this year is to lose weight.” If you have heard this statement or even proclaimed it yourself, you are not alone.
Job application. A process that every employee will have to do at least once, or more often, multiple times across their lifetime. Previously, we looked
With 2021 coming to a close and locals streaming back from their holiday vacation, the hiring season begins again. [1] However, will the methods of
Little by little, restrictions in Indonesia regarding the pandemic are lifted. Even plans to increase restrictions during the year’s end are cancelled[1], which means that
Plans of going back to working from the office are coming soon — or is already beginning for some of us. However, the pandemic is
Since the end of August 2021, PPKM/social and mobility restriction levels in Indonesia are starting to be lowered[1]. Albeit being done initially on certain regions
The new normal – what does it entail? For some, it means that mandatory testing for COVID-19 has become an unavoidable part of life. And
In the years before the pandemic in Indonesia, new tourism spots were popping up everywhere, capitalizing on activities as simple as photo spots – a
Staycations: a term now even more frequently used, due to travel limitations during the pandemic. Due to difficulties to travel between cities, as well as
The increase of smartphone penetration in Indonesia means an increase in smartphone ownership as well. With the various options available in the market, coupled with
Phone balance usage in Indonesia is high due to a number of reasons. In Indonesia, 95% of internet users access them through their phones[1]. This
When staying at home, what are our options for entertainment? One that came to mind would be reading books. During the pandemic, where a lot
Free delivery promotions are one of the most common promotions being offered by e-commerce retailers in Indonesia. Knowing that, is it really that significant at
What do you do when you get sick? The answer can differ quite greatly between people, it seems. Especially during this pandemic, there are a
With coffee still being the most popular drink amongst Indonesian recently, it still might not be too clear on how exactly Indonesians prefer their coffee
During the pandemic, a lot of activities are switched to being remote – remote working, remote schools, and so on. Consequently, simple communications to those
The Dalgona coffee is one of the latest additions to the long list of drinks being sought after by many Indonesian consumers in the past
During the pandemic, plenty of new home businesses emerge, mainly due to the increased need for additional income due to the enacted social distancing policies
At the end of June 2021, the government has announced the start of COVID-19 vaccination programs for children aged between 12-17 years old[1]. For some,
Electric cars are coming, or rather have come already albeit in limited capacity – one such example would be Blue Bird’s introduction of its first
After around a year or so of the COVID-19 pandemic, plenty of research around the world shows one definite change: that the adoption of cashless
Online shopping discounts at the end of year has always been a recurring event in Indonesia, and knowing that, it might be interesting to find
After one of our previous articles, we’re revisiting Indonesian consumer’s opinions about snacks. This time, we’d like to check regarding their choice in specific types
School’s back in, and not from the holidays – the government has announced that by July 2021, offline schools will start again[1]. Of course, the
Gadgets, which used to be clunky, expensive, and relatively hard to get, have now become an almost irreplaceable part of our lives. Smartphone users alone
During the pandemic, many exercise options are becoming unavailable, or at least very limited. New trends emerged, from the obvious increase in bicycle users[1] to
The trend regarding investing your money beyond savings in bank and/or non-bank has been quite prominent among Indonesian consumers in the past few years. Financial
Education is one of the main sectors that are severely impacted by the pandemic. Over 530.000 schools have closed, affecting around 68 million students[1], limiting
Ramadan, aside from a time for Indonesians to spiritually recharge, is also a time of gathering and togetherness. Hence, it is interesting to see how
After our previous article, we look at Ramadan spending. It is known that Ramadan is one of the festivities in Indonesia where people tend to
(Image credit: Wikimedia Commons) With Ramadan arriving, conversations about mudik (going back to one’s hometown, usually done during holidays) have started to come up. However,
With the world all around us going faster and faster, fast food is becoming more of a necessary option for Indonesians. Whether it’s due to
With the pandemic still around, offline gatherings are still practically off-limits. Hence, seminars, which used to be an event where people can share knowledge as
The culture of snacking is hard to separate from Indonesians with its abundant choice of street food and home-industry-produced snacks. And this is even more
The use of health tech apps have slowly picked up, especially during the pandemic where commuting is discouraged. With offerings such as online health resources,
The pandemic affects a lot of us in different ways. Be it how we go about our daily lives, how we work, and many more.
The loss of our daily routines and the threat of more serious casualties to come from COVID-19 has put a serious emotional strain on people’s
Insurance is one of those things we forget about until we need it, kind of like a spare tire. However, till date, people still have
The COVID-19 pandemic has had a substantial impact on the movie industry in 2020. Across the world and to varying degrees, cinemas and movie theatres
Since the pandemic began, remote working culture continues to rise and many companies started to report benefits after its implementation [1]. There are talks on
On December 6th 2020, Indonesia received its first batch of coronavirus vaccine from SinoVac[1], which is expected to bring relief to Indonesians which have gone
The main Harbolnas show, 12.12, is coming on the 12th of December, where the biggest promos and discounts will be given by online retailers throughout
With around USD159.3 billion in expected revenue in 2020[1], gaming is a rapidly growing market, which is only further amplified by the ongoing social distancing
With the rise of digital marketing, data is put into the spotlight. The success of modern marketing relies on having and utilizing the right data
The pandemic brings a lot of change into our lives and one of them being how we shop for groceries. With the increase of online
Click here to download the infographics in Bahasa Indonesia With the pandemic dominating 2020 and the end of the year closing in, travel has been
Despite the relative shift to home-cooking in Indonesia during the pandemic, there are still cases where we can see people dining out: whether it is
With the end of the year in sight, there’s one thing that online consumers look forward to, and that’s the upcoming mega online sales. In
Not going out of the house much is not an excuse to stop taking care of oneself. In fact, it is more important to do
On the 14th of September, Jakarta announced its second round of Large-scale Social Restriction (PSBB II) measures following the national daily infection rate hitting an
In our previous article, we’ve mentioned that from our August survey, 66% of consumers have stated that they have tried new brands and/or switched brands.
Although a total of 83% of Indonesians are interested in getting the COVID-19 vaccine once available, only 34% of them strongly agree about the statement
The pandemic has changed so many aspects of businesses that not only do business owners need to change their strategies in selling their products and
E-commerce transactions in Indonesia has been growing tremendously since 2015 with GMV (Gross Merchandise Value) of US$ 1.7 billion at a CAGR of 88% reaching
Lockdowns, social distancing and work-from-home arrangements have greatly disrupted the status-quo of essentially everything. Indonesia’s own form of strict social distancing (PSBB) was implemented earlier
Nobody could have predicted the occurrence of COVID19 pandemic and its economic implications to countries across the globe. One of the many things most people
With all the new and modern ways of payment like e-wallets, QR, and cryptocurrency, it wouldn’t be fair if we don’t revisit one of the
For a healthy body, a balanced and nutritious diet is needed. Especially during this pandemic, to further maintain our immune system, we are even more
With the increasing number of Covid-19 cases in Indonesia, it only makes sense that regulations related to preventive actions such as wearing face masks in
Most people would agree that our health is number one priority, with or without a pandemic. But sometimes we are too busy to make sure
In line with President Jokowi’s policy to carefully reopen the economy, a series of gradual directives on relaxing large-scale social restrictions (PSBB) has been implemented
One of the most impacted sectors of the social restrictions imposed during the pandemic is the hospitality industry. Almost all businesses in lodging, food and
Stay up to date with our latest findings
Our recent study showed that the Baby Boomers generation buy and drink more UHT milk rather than the younger ones, and Ultra Milk is on
In 2025, the Indonesian government are giving free lunch to students in Indonesia. Not just for fulfilling stomach, the foods & beverages that are given
In today’s competitive market, businesses must meet customers where they are, delivering seamless and personalized experiences across multiple platforms. This is where the omnichannel approach
Many reports said Indonesian tourism sector is recovering after the Covid-19 pandemic. And it is also been proven by the report from the World Economic
In recent years, “shoppertainment” has emerged as a powerful strategy for brands, blending shopping and entertainment to captivate audiences. In Indonesia, this trend has revolutionized
Jakarta, 14 November 2024 – Sebagai bagian integral dari ekosistem ekonomi digital, marketplace memiliki peran penting dalam mendorong pertumbuhan ekonomi Indonesia, terutama dalam memperkuat daya